Product Quick Facts
Segment is a customer data platform that makes it easy to aggregate and distribute insights across your entire organization. Founded as Segment.io in 2012, the company is based in San Francisco, California.
Segment offers developers and analysts simple APIs and a curated partner ecosystem that makes it easy to store and quickly distribute data across hundreds of applications: marketing software, analytics applications, and databases. More than 6,000 customers, including Atlassian, Autodesk, Bonobos, IBM, and Intuit use Segment to create memorable customer experiences.
Segment puts your customer data to work with a single integration. Its developer-friendly APIs connect a rich variety of web, mobile, and third-party data sources. With Segment, engineers and analysts can reclaim hundreds of hours spent managing data collection to focus on building products and experiences their customers love.
- Segment saves developers and analysts precious development time with APIs that instantly translate data from their products to hundreds of marketing and analytics services.
- From advertising to personalization and support, Segment’s curated partner network includes the industry’s leading marketing and analytics tools.
- Segment is built for scale with hundreds of ecosystem partners and thousands of customers, processing more than 50 billion monthly API calls.
We recommend Segment to any organization looking for a data aggregation and distribution platform, but especially marketing and/or technology firms that handle large amounts of customer data.
Have questions about Segment? Want to find out more about data or web analytics platforms? Call, click, or email to speak with an unbiased Technology Advisor for a no-cost, no-obligation consultation on your unique requirements.
(Last updated on 02/02/2022 by Cameron Council)