January 12, 2022
Unbounce Acquires LeadsRx to Increase Conversion Visibility
Unbounce, a conversion intelligence platform where marketers can build landing pages and gain insight into lead behavior, announced today that has acquired LeadsRx, a...
Unbounce, a conversion intelligence platform where marketers can build landing pages and gain insight into lead behavior, announced today that has acquired LeadsRx, a...
One of our core values at TechnologyAdvice is to value each other. We want to applaud victories and lift up others beyond just our team. Every month in 2021, we awarded and...
What is Natural Language Processing? Natural language processing (NLP), also known as language analytics, is an emerging artificial intelligence (AI) technology that harnes...
The concepts of autonomy, mastery, and purpose can work for customer loyalty gamification tools, but customer loyalty and engagement platforms often take advantage of a reward...
Marketing to technology buyers has come with a long-standing set of issues. The bumps in the road to implementation traditionally include: Budget constraints Extended ...
Creating content for B2B audiences isn’t always easy. Along the journey that takes your content from idea to creation to distribution to results, there are a number of...
The word “sustainable” gets tossed around a lot. Today, we mostly hear it in reference to sustainably sourced products or sustainable business practices. And while I am...
When writing good assets for cybersecurity marketing funnels, marketers and content strategists have to show a knowledge and understanding of the technical parts of the...
We’ve all been there. We bust our asses to find good leads from the best lead gen providers, hand them over to sales with pride, and feel our stomachs sink when sales...
When was the first time you realized tech companies were listening to your data so they could “personalize marketing” to you? I remember mine clearly. I was standing...
Resignations and terminations are not usually happy events, barring retirements. And for cybersecurity teams, these events can cause a lot of anxiety, especially if their...
It takes a ton of work to drive traffic to your website. You pay for ads, optimize for search, tweak landing pages, and bare your soul on social media. But when visitors start...
Companies only use two percent of IT budgets on cybersecurity....
“This is a call from your Visa or MasterCard provider” “Your car warranty has expired” “You’ve been selected to — ” These are all actual calls I’ve ...
When was the last time that you audited how well your marketing stack is working for you? Do you know how many hours you spend working in that marketing software, how many...