January 12, 2022
Unbounce Acquires LeadsRx to Increase Conversion Visibility
Unbounce, a conversion intelligence platform where marketers can build landing pages and gain insight into lead behavior, announced today that has acquired LeadsRx, a...
Posts Tagged:
Marketing
January 10, 2022
Interview with Kristy Ayala, TechnologyAdvice Marketer of the Year
One of our core values at TechnologyAdvice is to value each other. We want to applaud victories and lift up others beyond just our team. Every month in 2021, we awarded and...
October 8, 2021
Using Natural Language Processing for Marketing
What is Natural Language Processing? Natural language processing (NLP), also known as language analytics, is an emerging artificial intelligence (AI) technology that harnes...
September 17, 2021
Gamification for Customer Experience: Loyalty, Marketing, and UX
The concepts of autonomy, mastery, and purpose can work for customer loyalty gamification tools, but customer loyalty and engagement platforms often take advantage of a reward...
June 18, 2020
How To Adapt To The New Tech Buyer’s Journey
Marketing to technology buyers has come with a long-standing set of issues. The bumps in the road to implementation traditionally include: Budget constraints Extended ...
June 10, 2020
6 1/2 Mistakes You’re Making in Your B2B Content
Creating content for B2B audiences isn’t always easy. Along the journey that takes your content from idea to creation to distribution to results, there are a number of...
January 22, 2020
How To Build A Sustainable Marketing Strategy
The word “sustainable” gets tossed around a lot. Today, we mostly hear it in reference to sustainably sourced products or sustainable business practices. And while I am...
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January 21, 2020
How To Write To Your Highly Technical Cybersecurity Professional...
When writing good assets for cybersecurity marketing funnels, marketers and content strategists have to show a knowledge and understanding of the technical parts of the...
December 3, 2019
Sales Keeps Rejecting Your Leads. What Do You Do Now?
We’ve all been there. We bust our asses to find good leads from the best lead gen providers, hand them over to sales with pride, and feel our stomachs sink when sales...
November 20, 2019
When Highly-Targeted Marketing Turns Highly-Creepy: How to Use Data...
When was the first time you realized tech companies were listening to your data so they could “personalize marketing” to you? I remember mine clearly. I was standing...
November 14, 2019
Secure The Exits: How to Sell Exit Security
Resignations and terminations are not usually happy events, barring retirements. And for cybersecurity teams, these events can cause a lot of anxiety, especially if their...
October 17, 2019
Going Down the Funnel: 6 Easy Ways to Convert First-Time Visitors into...
It takes a ton of work to drive traffic to your website. You pay for ads, optimize for search, tweak landing pages, and bare your soul on social media. But when visitors start...
September 25, 2019
Helping Companies Find The Budget For Cybersecurity Products
Companies only use two percent of IT budgets on cybersecurity....
August 20, 2019
Telemarketing Doesn’t Have To Be Annoying — If You Do It Right
“This is a call from your Visa or MasterCard provider” “Your car warranty has expired” “You’ve been selected to — ” These are all actual calls I’ve ...
August 7, 2019
2019 Top 5 Marketing Software for Automation, Email, and Social...
When was the last time that you audited how well your marketing stack is working for you? Do you know how many hours you spend working in that marketing software, how many...