March 27, 2017
19 Really Obvious Signs Your Employees are Unhappy
Employee satisfaction is one of those HR buzzwords that everyone loves to toss around, but few know how to measure. Surveys, engagement tools, and talking to your employees...
Tamara Scott
Tamara Scott, M.A., is a Managing Editor for TechRepublic where she guides content strategy that balances search awareness with audience needs. With a background in English education, she writes clear and instructive business, technology, and marketing articles for readers of all skill levels.
Articles by Tamara
March 7, 2017
Reasons to Get a Salesforce Certification
Nearly every large technical product these days offers some sort of educational program to help you better understand the product and maybe become a power user. The reasons...
March 6, 2017
Unbounce vs. Optimizely: Split Testing Tools for Lead Gen
I love split testing. I write about it a lot as a way to increase the effectiveness of your landing pages, your email subject lines, your text and button configurations, the...
February 24, 2017
How to Build Your First Drip Campaign
Drip campaigns are an easy way to nurture leads, which is essential to growing your customer base. Automated drip campaigns do take planning, but once you get your most...
February 15, 2017
How to Build a Guest Blogging Strategy for Lead Generation
If you want to succeed at lead generation, you need to grow brand awareness and build authority online. Guest blogging as part of your larger inbound strategy can boost reach...
February 9, 2017
Finding B2B Sales Leads That Don’t Suck
Filling your sales funnel with quality B2B sales leads is often at the root of the sales vs. marketing showdown. Sales knows they could sell the product if they had highlyÂ...
February 1, 2017
The Why, What, & How of Marketing Attribution Models
One of the hardest parts of marketing is figuring out where your conversions actually come from and which campaigns should get the credit. Let me end the argument right now:...
January 31, 2017
Leadpages vs. Unbounce: Choose Your Landing Page Builder
Marketo reports that 68 percent of B2B marketers use landing page forms for lead capture. That's because they work. Whether you build a custom landing page for a paid search...
January 26, 2017
Getting Started with Workforce Analytics
There's a lot of information on the web about how workforce analytics can change your company, but it's much harder to find practical advice. The internet offers surprisingly...
January 20, 2017
How an SQL Beautifier Can Ease Your Coding Pain
If you don’t know what SQL is, you should probably turn back now. Actually, don’t, because you might learn something. SQL is a query language you use to CRUD (create, read...
January 19, 2017
CrashPlan vs. Carbonite: Choosing the Best Data Backup Solution
Your company’s data can be its greatest asset or its most vulnerable liability, depending on how you store that data. While there are many options available for computer and...
January 12, 2017
Best IT Certifications for All Experience Levels
Certifications often act as benchmarks for measuring your skills against others with similar experience and background. The best IT certifications offer education and a...
January 12, 2017
11 Hiring Strategies to Help You Find Amazing Employees
Employees are every company's most valuable assets. It costs a lot to hire them, onboard them, and in unfortunate cases, lose them. Most companies devote somewhere between 15...
January 9, 2017
Drain the Swamp: Understanding Data Lake Architecture
Imagine a clear blue mountain lake with water streaming in from several surrounding peaks. Now imagine an octopus in that lake, and a fisherman standing on the shore, reeling...
January 9, 2017
Trello to Join the Atlassian Ranks
According to a blog post from this morning and an email to their users, Trello has just been acquired by Australian tech company Atlassian for $425 million. The deal is...