November 7, 2014
Getting Personal with Customer Loyalty Programs
On this episode of the Customer Loyalty Space podcast, loyalty experts Barry Kirk and Ashley Tate spoke with TechnologyAdvice host Clark Buckner about knowing customers, the...
TechnologyAdvice Blogs:
Marketing
October 20, 2014
Social CRM: A Marketing Lesson from Honey Bees
The traditional model of customer relationship management (CRM) presupposes interaction with customers on the company's terms through a set of predetermined channels. But the...
October 17, 2014
How to Make Customer Advocacy Fun, Easy, and Rewarding
This is a guest contribution from Cassandra Jowett, the Content Marketing Manager at Influitive, an advocate marketing platform. You can visit our gamification product listin...
October 14, 2014
Whole Foods Market Rewards: A New Take on Loyalty?
It sounds like Whole Foods finally heard our big news: Consumers are over 82 percent more likely to shop at stores that offer some type of customer loyalty program. Aft...
September 10, 2014
8 Effective Tips for Creating Successful Loyalty Programs
We spoke to two loyalty program experts to learn more about what it takes to create and sustain a successful loyalty program in today’s flooded marketplace of free stuff,...
July 23, 2014
Study: Why Customers Participate in Loyalty Programs
(Note: you can download our full study at the bottom of this article!) ...
July 3, 2014
Big Data’s Expanding Role in Digital Advertising
Guest post by Gil Allouche, Vice President of Marketing at Qubole. ...
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June 27, 2014
3 Project Management Best Practices for Content Marketing
The term content marketing is ubiquitous in both B2C and B2B organizations. According to the Content Marketing Institute’s recent report, 90 percent of B2C marketers were...
April 9, 2014
Improve Your Customer Loyalty with These Gamification Apps
It’s Marketing 101: maintaining existing customers costs less than gaining new customers. Five to 10 times less by some estimates. And keeping your existing customers pays...
March 26, 2014
5 Gamification Companies for Small Businesses
Gamification Isn't All About Enterprise...
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March 3, 2014
In 2020, Everything Will Be a Game
According to the Institute of Electrical and Electronics Engineers (IEEE), 85% of the tasks in our daily lives will include game elements by 2020. In other words, our lives...
February 4, 2014
Why Intrinsic Motivation Is the Key to Successful Gamification
Gamification Needs More Than Points. It Needs Value....
January 31, 2014
Thrive Marketing Group Rebrands B2B Tech Division as TechnologyAdvice
Nashville, TN., January 31st, 2014- Thrive Marketing Group, a leading performance marketing company, has announced the rebranding of its technology-focused B2B marketing...
January 13, 2014
Company Review Site TrustPilot Recieves $25M in Financing
Last week we wrote about social review site Yotpo, which specializes in helping companies generate real product reviews. While Yotpo is focused on individual items or services...
January 8, 2014
Startup YotPo Receives $10M to Encourage Product Reviews
Online reviews can be big money. Just ask Yotpo, a Tel Aviv based startup that recently closed a $10.7M finance round, according the Wall Street Journal. The round was led by...