Home AI Software Roof AI

Roof AI

An intelligent real estate customer engagement platform
our rating 4.5 out of 5 Stars

Roof AIProduct Overview

  1. About Roof AI
  2. Pros of Roof AI
  3. Cons of Roof AI
  4. Breakdown of core features

Roof AI product overview

Roof AI is a customer intelligence solution that helps real estate brokers deliver a personalized digital experience at scale. It enables real estate companies to generate new revenues from existing customers by customizing the online experience across all their services including brokerage, mortgage, insurance, warranty, and relocation services.

Roof turns visitors into happy customers by assisting website users and converting them into qualified leads. It helps clients provide real-time customer self-service and uses behavioral data to send audiences tailored content that keeps them engaged.

This AI-powered software also functions as a messaging platform that allows smart and instant conversations between real estate organizations and their customers. Roof’s chatbot engages with a real estate organization’s incoming real estate leads, enabling instant personalized conversations. It lets businesses capture, engage, and convert real estate leads on several messaging platforms such as Facebook Messenger, SMS, Email, and WebChat.

Once Roof identifies potential leads, it quickly responds in a friendly, helpful, and conversational way that closely resembles a real person — enabling real estate brokers to reduce costs, standardize customer response, and minimize response time.

Pros of Roof AI

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  • Roof can funnel leads into the organization’s CRM. In the absence of CRM solutions, the software can send lead notifications via email.
  • Bots are autonomous and keep learning from interactions with customers.

Cons of Roof AI

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  • Other platforms can be customized to offer the same features as Roof at a more affordable price.

Breakdown of core features

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Roof’s features deliver intelligent customer experiences for real estate businesses.

Marketing automation

Roof segments the audience to deliver targeted campaigns. It uses customer journeys to remove the guesswork from marketing campaigns. The solution automatically sends the right message to the right person at the right time. This AI-powered solution has a deep understanding of real-time customer behavior, engagement, and context to accurately predict what content is most likely to appeal to individuals at a one-to-one level.

Instant answers

The intelligent platform gives customers access to precise and instant answers 24/7. It allows businesses to replace inquiry forms with real-time answers. It reduces customer waiting time to the most urgent questions and provides access to property information on the spot. Roof also connects to MLS to give customers correct information.


Roof provides an autonomous chat for the entire brokerage. It connects with visitors and customers on the company website to accelerate sales and provide customer service. Businesses can use chat to start a conversation with website visitors to help them find what they’re looking for. With Roof, visitors can start, pause, and resume their conversations at any time without having to create an account or remember a password.


The platform has smart assistants for every facet of brokerage. Organizations can grow sales, scale customer service, and power up recruiting with bots that handle different aspects of the real estate business. Businesses can free up the team’s time by letting Roof bots qualify real estate, mortgage, and agent recruiting prospects. These bots answer inquiries from customers and book showings.

(Last updated on 02/02/2022 by Liz Laurente-Ticong)

Quick Facts

  • Industry Specialties
    All Industries
  • Pricing
  • Works Best For
    Any Sized Businesses




  • Smart chatbots
  • Answer FAQs
  • Marketing automation
  • Behavioral tracking
  • Omni-channel support


  • Gmail
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  • Slack
  • Twilio
  • Facebook
  • Twitter
  • Typeform
  • LinkedIn
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