September 29, 2016
B2C Conversion Strategies to Steal for B2B Campaigns
For too long, business-to-business marketers have subscribed to a flawed ideology. ...
Zach Watson
A lifelong Nashville native, Zach loves to work with words. After graduating from Middle Tennessee State University, Zach worked in a variety of sales and marketing roles before joining Technology Advice. He's most interested in studying technology's effect on culture and business. Follow Zach on Google + or connect with him on LinkedIn.
Articles by Zach
August 15, 2016
Gallup Says 60% of B2B Customers Just Don’t Care About Brands
Gallup’s new Guide to Customer Centricity unveils several sobering data points about the relationship between B2B organizations and their customers. Gallup developed the...
August 5, 2016
5 Zendesk Alternatives to Consider for Your Helpdesk
Founded in 2007, Zendesk built its helpdesk software with the goals of remaining authentic, listening to customers, and keeping everything beautifully simple. ...
August 1, 2016
6 Slack Alternatives to Try Before You Commit
Whether they’re creating project-specific channels or responding to someone’s comment with the perfect GIF, people can't get enough of Slack. ...
July 22, 2016
Why Creativity and Analysis Aren’t Mutually Exclusive
Business speak is a language of idioms. Terms like paradigm shift and customer centric express (ostensibly) complex ideas with just a few words. Most of the time, business...
July 7, 2016
How to Influence Customer Need Recognition
Marketers are locked in an eternal battle against apathy. To get people to buy something, you must first convince them they need what your company sells, and that they...
June 17, 2016
How to Build a Job Posting Template in 5 Steps
Job posts are more than listings on a third-party website. They're advertisements that communicate the value of employment at your company, and the primary medium through...
June 6, 2016
Hootsuite vs. Buffer: Comparing Social Media Management Software
Social media has matured at such a rapid rate that maintaining accounts on several channels is now standard procedure for most organizations. If you’re looking for...
March 21, 2016
Why Drip Campaigns Work and How to Build a Good One
Autoresponders, lifecycle emails, lead nurturing campaigns, onboarding emails . . . drip campaigns go by many names and serve many purposes. Because email marketing is ubi...
February 29, 2016
How to Perfect the Art of Email Capture
Even in an era of ubiquitous social networks, email remains the customer’s preferred way to communicate with a business. Email is also an effective way to drive traffic to...
February 15, 2016
Why Customer Segmentation Still Matters for Marketers
These are exciting times for marketers. ...
February 1, 2016
What Lead Velocity Really Means & How to Measure It
If you’re familiar with software-as-a-service growth metrics, you’ve probably come across the term “lead velocity.” ...
January 28, 2016
7 Demand Generation Experts You Should Be Following Yesterday
Loosely defined, "demand generation" is the practice of creating interest in your product or company to expand your reach and gain more customers.But the discipline is broad,...
December 22, 2015
How Personalizing Marketing Campaigns Really Works
"The future is already here. It's just not evenly distributed yet." ...