May 17, 2017
5 Top Lead Generation Companies and How to Choose One
Organically attracting users to your site takes a lot of time and effort, and those lead generation tactics ebb and flow with consumer demand and general brand awareness. To...
Tamara Scott
Tamara Scott, M.A., is a Managing Editor for TechRepublic where she guides content strategy that balances search awareness with audience needs. With a background in English education, she writes clear and instructive business, technology, and marketing articles for readers of all skill levels.
Articles by Tamara
May 16, 2017
The Anatomy of a Successful B2B Sales Team
Successful B2B sales teams come in all shapes and sizes, from startups where the CEO is also the head marketer and the sales department to enterprise sales teams that require...
May 11, 2017
Using Customer Feedback to Improve Demand Generation
Demand generation means different things to different companies, but many marketers treat it as part of the awareness phase of the customer journey. This includes all of the...
May 9, 2017
Infographic: 8 B2B Marketing Myths Debunked
Marketers have to spend equal parts of their time trend-watching and judging behavior via human psychology, with a little bit of storytelling mixed in. Because we have a less...
May 5, 2017
How the IIOT is Changing Field Service Management
Service technicians are still running most operations through man-made work orders. But the industrial internet of things (IIOT) promises, among other things, to make...
May 3, 2017
5 Best Practices for Employee Onboarding
Very few modern employees spend their entire life with one company. Younger workers, especially, hop jobs at a higher rate: 35 percent of 18-34-year-olds plan to change jobs...
May 1, 2017
Choosing a Time Clock App: Top 7 Solutions
Time clock apps are all about spending your time on work that matters instead of mundane administrative tasks. They help teams and individuals manage shift work and time...
April 26, 2017
Why Lead Tracking is Critical to Your Campaigns
Lead tracking is the process of documenting and categorizing prospective customers based on individual actions and sales rep touches. By documenting customer and account...
April 17, 2017
Event Marketing Strategies to Try at Your Next Conference
Event marketing uses in-person and online gatherings for various marketing purposes. The main marketing returns for an event are: Networking: People still say referrals ar...
April 10, 2017
Building a Quote-to-Cash Process
A 2012 study by Capgemini found that streamlining the quote to cash process was responsible for a 35 percent reduction in wrong or duplicate orders, and a 15 percent increase...
April 7, 2017
COBIT vs ITIL: Choosing Your IT Service and Governance Model
Finding and implementing a set of governing best practices for IT service management usually leads businesses to compare COBIT vs. ITIL. ...
April 5, 2017
Top B2C Marketing Strategies to Apply & Avoid
As B2B marketers, we're always looking for the next channel, tactic, or piece of technology that will make our lives easier, enhance our marketing campaign, and bring in more...
April 4, 2017
5 Outbound Sales Strategies to Increase Revenue
Despite calls to the contrary, outbound sales is far from dead. Inbound sales might be "easier," but it won’t always bring you the right kind of customer or enoughÂ...
April 3, 2017
Trigger Warning: 6 Email Sales Pitches That Turn People Off
Despite all the research and statistics that say that millennials and savvy professionals can spot a sales pitch a mile away, email somehow hasn't caught up with the times....
March 28, 2017
LogMeIn vs. GoToMyPC: Choosing Remote Desktop Software
LogMeIn and GoToMyPC are both housed under the LogMeIn family of products. Last year, Citrix spun off the GoTo set of products in June, and by the end of the year they merged...