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ZoomProduct Overview

  1. About Zoom
  2. Pros of Zoom
  3. Cons of Zoom
  4. Breakdown of core features

Zoom product overview

The Zoom platform was built for exclusively for users to host webinars, teach and conduct online training, present video demonstrations, and engage via virtual meetings and video conferencing. This easy to use system for online video conferencing, and meetings integrates video conferencing, simple online meetings, and group messaging all into a single cloud-based platform. Suitable for small to medium businesses, enterprises, educational institutions, healthcare organizations and more, Zoom has been created to host and broadcast such online meetings that can cater up to 100 interactive video participants and 10,000 view-only attendees.

Zoom offers quality video, audio and screen-sharing functionality to help improve collaboration amongst teams, remote employees and other participants. Users are able to start and join a meeting instantly with only one touch of their mobile device or browser. Zoom also facilitates content sharing via wireless mode if needed as this can enhance remote access to webinars and web conferencing.

Pros of Zoom

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• Administrative control
• Chat integration
• Competitive pricing
• Easy to use
• Free accounts
• High participant threshold
• Intuitive
• Mobility
• Muting
• Recording
• Screensharing
• Video quality

Cons of Zoom

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• Annotation
• Bandwidth usage
• Could use more security
• Forced video/automatic video
• Lacks SLA and SSO
• No toll-free dial-in numbers for US or UK
• Security
• Setup can be confusing
• Video lag

Breakdown of core features

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Webinar functionality

The number of participants that Zoom can host via video webinars can range from 100 to 10,000 view-only attendees and 100 interactive video participants. Users can invite others to participate in a webinar by sending the URL link automatically generated by the software that can be copied and posted to social media platforms and instant messengers. URL links can also be sent through email, which can also be automatically done through client’s email and software.

Video conferencing

Zoom features a dual screen support system which allows viewing of both panelist and presentation screens. HD video and voice with dynamic voice detection functionality are also included. Through its dynamic screen-sharing ability, users can share their desktop screen, an active window in their browser, or a whiteboard to present diagrams and illustrations to viewers.


Zoom’s collaboration feature allows users to create groups and instantly send text, images, or audio files to its members. Additionally, users can invite people to join a group and receive access through the use of smartphones. With the drag-and-drop function, users can share documents, photos, or video clips, as well as annotate or co-annotate by allowing the addition of notes or comments on documents.


Zoom users can record their virtual meetings in either MP4 or M4A video formats when using either the web or mobile devices. This cloud and local recording of meetings eliminates the need for third-party recording devices to capture and retain meeting details.

(Last updated on 02/02/2022 by Abby Dykes)

Quick Facts

  • Industry Specialties
    All Industries
  • Pricing
  • Works Best For
    Any Sized Businesses




  • Active Speaker View
  • Attendee Management
  • Board Meetings
  • Collaboration Tools
  • Content Management
  • CRM Integration
  • Email Invitations
  • HIPAA Compliance
  • Instant Messaging
  • Internal Meetings
  • Legislative Meetings
  • Meeting ID
  • Premium Audio
  • Reporting & Statistics
  • Scheduling
  • Screen Sharing
  • SSO
  • Third Party Integration
  • Video Webinar
  • Zoom Meetings and Rooms


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  • Marketo
  • Microsoft
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Pricing Model

  • Basic
  • Pro
  • Business
  • Enterprise


  • English
  • Chinese (simplified)
  • French
  • German
  • Japanese
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