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BluehostProduct Overview

  1. About Bluehost
  2. Pros of Bluehost
  3. Cons of Bluehost
  4. Breakdown of core features

Bluehost product overview

Bluehost is an all-in-one website building platform that offers shared hosting, virtual private servers, reseller hosting options, and domain registration. It allows businesses to design and manage WordPress websites using custom templates.

The platform enables users of any skill level to create and maintain a web presence using reliable web hosting, eCommerce tools, marketing applications, automated security, and WordPress tools. This software also provides an integrated marketplace, letting organizations select and access various themes and customize the website as per business requirements.

Aside from hosting, Bluehost has other features such as search engine optimization (SEO), data encryption, website analytics, content management, SSL security, and email marketing. Its domain management module allows enterprises to manage, update, or transfer domains. Built on open source technology, Bluehost supports and participates in open source projects.

Pros of Bluehost

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  • Bluehost web hosting packages come with high bandwidths and storage space.
  • The Bluehost team gives professional services to build personalized websites for any business. These services include professional design, website migration, marketing, weekly SEO reports, and keyword optimization.

Cons of Bluehost

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  • Bluehost doesn’t provide Windows Server-based hosting

Breakdown of core features

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Website security

Bluehost ensures website protection and reliability with free SSL, malware detection, automated security updates, and 24/7 expert support.

Marketing tools

The platform offers built-in automated marketing tools such as Search Engine Optimization. With Bluehost, organizations can connect with Google My Business and Google Ad Services to gain credibility and optimize ad campaigns using automated machine learning.


Users can track visitor analytics, user comments, and website activities right from the Bluehost dashboard. This one-stop dashboard streamlines the management of most aspects of a website, from metrics to site security.


Bluehost lets businesses embed plugins to add bookings, online ordering, or customer chat windows to their website.

(Last updated on 02/02/2022 by Liz Laurente-Ticong)

Quick Facts

  • Industry Specialties
    All Industries
  • Pricing
  • Works Best For
    Any Sized Businesses




  • Single-click installs
  • SSH secure shell access
  • Power and user account backups
  • Control panel
  • SSL certificate
  • Site builders
  • Domain-specific email addresses
  • Marketing tools
  • Dashboards


  • WordPress
  • Instagram
  • WooCommerce
  • PayPal
  • Google My Business
  • Microsoft Office 365

Pricing Model

  • Basic
  • Plus
  • Choice Plus
  • Pro


  • English