Product Quick Facts
About IBM Silverpop
Silverpop is a trusted leader in digital marketing technology, unifying email, mobile, and social marketing with marketing automation. Silverpop is used by over 5,000 companies around the world and boasts a wide network of partners. In addition to its world-class automation software, Silverpop also provides 24/7 customer support for its clients to ensure specific solutions for online marketing needs. Silverpop was acquired by IBM in May of 2014, but still offers their service under the Silverpop brand.
Silverpop Engage marketing automation allows organizations to enhance both the quality and quantity of their online marketing plans. Aside from segmenting and organizing leads, Silverpop distinguishes itself from its competitors by understanding prospect behavior. Through customer behavior analysis, Silverpop aims to help brands enjoy a superior return on relationship, and creates personalized experiences that encourage brand loyalty, increase ROI, and improve the bottom line. Silverpop’s specialties lie in email marketing, multichannel marketing solutions, lead management, and marketing automation. Contact insights, multiple scoring models, centralized scoring, send time optimization, optimized lead routes, and many more features allow Silverpop to automate extremely personalized marketing efforts.
Car manufacturer Mazda is known for its quality vehicles and exhilarating driving experience. As Mazda attempted to rev its marketing campaigns, it strained its staff and drained budget resources without significant results. Mazda then harnessed the power of Silverpop to create engaging email campaigns that were highly targeted. Through Silverpop Engage marketing Automation, Mazda now experiences email marketing success rates at up to 80 percent above the industry average.
(Last updated on 02/02/2022 by Mary Houston Coker)