October 3, 2016
Anatomy of the Challenger Sale: Why it Works
Adam Maude, a senior director at CEB, and Jessica Cash, head of sales and marketing solutions for new product development at CEB, were recent guests on our B2B Nation podcast....
Chris Klinefelter
Articles by Chris
September 28, 2016
Targeting the Small Business Decision-Maker
Claire Tassin, a senior executive advisor at CEB, was a recent guest on our podcast, B2B Nation.In this episode, we discussed:The challenges of marketing to smallÂ...
September 23, 2016
How to Make Brand Storytelling Customer-Centric
Shafqat Islam, the co-founder and CEO of NewsCred, was a recent guest on our podcast, B2B Nation. In this episode, we discussed: Brand storytelling How we can use data ...
September 9, 2016
Are Commercial Insights Better than Thought Leadership?
Dominic Ambrosio, the managing consultant of marketing solutions at CEB, was a recent guest on our podcast, B2B Nation.In this episode, we discussed:Defining commercial...
August 22, 2016
Michael Brenner: Content Marketing is a Commitment, Not a Campaign
Michael Brenner, the CEO of Marketing Insider Group, was a recent guest on our podcast, B2B Nation. In this episode, we discussed: The history of content marketing What...
August 11, 2016
The Difference Between Prediction and Analysis
Amar Doshi, the vice president of product at 6Sense, was a recent guest on our podcast, B2B Nation. In this episode, we discussed: Highlights of the B2B ESP conference ...
August 4, 2016
Finding Qualified Candidates for Specialized Healthcare Jobs
Brennon Mobley, the vice president of operations at Relode, was a recent guest on our podcast, B2B Nation. In this episode, we discussed: How healthcare recruiting has cha...