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NetSuite CRM

A CRM System with 360-Degree Customer View
our rating 4.5 out of 5 Stars

NetSuite CRMProduct Overview

  1. About Netsuite CRM
  2. Pros of Netsuite CRM
  3. Cons of Netsuite CRM
  4. Breakdown of Core Features

Netsuite CRM product overview

Netsuite CRM gives companies of all sizes a complete 360-degree view of customers in real time. Netsuite CRM provides users a continuous stream of data from all points throughout the course of a customer’s interaction, and helps deliver an exceptional customer experience from the first steps of lead management to fulfillment and post-sales support. Netsuite CRM comes with marketing automation, sales force automation and customer service management as part of its core functions. Netsuite CRM also offers quotes, order management, commissions, sales forecasting, and integrated e-commerce capabilities.

Netsuite CRM is designed for  businesses across a broad spectrum including advertising/digital marketing, apparel, consulting, campus stores, education, energy, financial services, food/beverage, healthcare, health and beauty, IT services, manufacturing, media and publishing,  nonprofits, professional services, restaurants and hospitality, retail, software/internet companies, wholesale distributors and more.

Pros of Netsuite CRM

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  • Web-based
  • Customizable
  • Contact and Account Management
  • Quote and Order Management
  • Versatile and Robust

Cons of Netsuite CRM

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  • Social Network Integration
  • Social Collaboration Features
  • Mobile User Support – CRM
  • Cannot purchase individual modules
  • Customer Service

Breakdown of Core Features

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Netsuite CRM facilitates operations by assigning, managing, and routing customer support across multiple channels including the web, phone, and fax. Netsuite CRM provides time tracking so that users can see exactly how much time was spent with a customer. Customers have access to a personalized and interactive customer portal to help boost sales and retention. Using the portal customers can complete transactions, submit support issues, makes queries and receive answers to questions. The customer portal also lets clients update their profiles, view their history, check order status and place new orders 24/7. The customer portal provides pass-word protected access to support tools like the NetAnswers Knowledge Base and automatic receipt confirmation with case number for service requests.


Netsuite CRM uses marketing automation software to align all campaigns, programs, and teams with the marketing process. Track and measure prospective lead activity and pinpoint when that lead meets established buyer-readiness conditions that can be passed to sales. Keep tabs and oversight on marketing programs by type, lead source and promotion in real time and seamlessly track lead-to-revenue to measure ROI. Build targeted marketing mass email campaigns with database management, target list creation, and email personalization that is SPAM-compliant with auto-unsubscribe features. Netsuite CRM will also create landing pages using reusable templates with easy to use drag-and-drop interfaces to maintain a consistent look and feel. Get higher SEO rankings for dynamically generated web pages.


Netsuite CRM has mobile apps for both iPhone and Android. The SuiteCloud development platform allows users to customize mobile applications to specific business needs, and with the complementary SuiteCloud Developer Network for mobile solutions functionality is extended to such areas as field service, sales and warehousing regardless of the which mobile platform is used.


Netsuite’s Sales Force Automation (SFA) software gives sales teams a view into each aspect of customer relationship from support cases to contracts and inventory. Netsuite CRM gives sales reps and managers real-time dashboards to give better insight to help up-sell, drive renewals, and set customer expectation. Sales forecasting makes sales more predictable with real-time forecasting with a system of checks and balances that triangulates data into single dashboard view. This probability-based forecasting gives weighted measurements of pending leads, quotes and orders, and allows users to make adjustments as the deal continues.

Alternatives to Netsuite CRM

Learn more about other CRM software by exploring the following products, or review specific types of CRM software including real estate CRM software, CRM software for small businesses, financial services CRM software, and social CRM software.

1 MS Dynamics

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Microsoft Dynamics CRM's automated features and AI help sales teams better understand their customers, know the best time to send an email, and monitor social channels better than ever before. MS Dynamics also includes a direct connection to the business social platform LinkedIn. Their core CRM package—Dynamics 365 Sales—is focused on sales force automation and helping teams find and close opportunities, and comes as a single tool or can be bundled with other business operations tools.

Learn more about MS Dynamics

2 Hubspot

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HubSpot CRM is everything users need to organize, manage, track contacts, and build better relationships with customers. Eliminate spreadsheets, manage pipeline, get better customer insights, and speed up sales. The CRM will also let your entire company operate off of one source of truth about the contacts in your database instead of sharing spreadsheets or finding emails. Every interaction is stored in a timeline, including notes about the contact and the content they’ve consumed.

Learn more about Hubspot

3 Nimble

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Nimble combines the strength of a traditional CRM with contact management, social media, sales intelligence, and marketing automation to deliver relationship insights to help professionals build better work relationships in a multi-channel world. The software integrates productivity apps to gather user contacts, communications, calendar, and collaborations in one platform and draws data from popular social media channels including Facebook, LinkedIn, and Twitter.

Learn more about Nimble

(Last updated on 03/04/2022 by Martin Shelby)

Quick Facts

  • Industry Specialties
    All Industries
  • Pricing
  • Works Best For
    Any Sized Businesses




Features and Integrations


  • Case Management
  • Campaign Management
  • Opportunity Management
  • Lead Management
  • Knowledge Management
  • Partner Relationship Management
  • Customer Service Management
  • Sales Forecasting
  • Time Tracking
  • Email Marketing
  • Incentive Compensation
  • Real-Time Dashboards
  • Reporting and Analytics
  • Time Tracking
  • Customer Portal
  • Customizable Mobile App
  • Sales Force Automation
  • Web to Lead Forms
  • Marketing Automation
  • Cloud Hosted


  • Android
  • iPhone/iPad
  • Web-based

Pricing Model

  • Quote Based


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