February 9, 2017
Finding B2B Sales Leads That Don’t Suck
Filling your sales funnel with quality B2B sales leads is often at the root of the sales vs. marketing showdown. Sales knows they could sell the product if they had highly...
TechnologyAdvice Blogs:
Sales
January 5, 2017
How to Write Better Sales Emails and Engage Your Leads
Lead engagement takes skill and practice to perfect. Many sales reps have a hard time getting a response from leads over email, even though they send hundreds every day....
December 9, 2016
4 Sales Engagement Metrics You Should Be Tracking
As the year comes to a close, many departments are planning strategies for 2017. And why not? With a wide range of this year’s sales data now available, business...
October 3, 2016
Anatomy of the Challenger Sale: Why it Works
Adam Maude, a senior director at CEB, and Jessica Cash, head of sales and marketing solutions for new product development at CEB, were recent guests on our B2B Nation podcast....
September 27, 2016
Sales is a Transference of Belief
Kevin O’Malley, the vice president of marketing at SalesLoft, was a recent guest on our podcast, B2B Nation. In this episode, we discussed: Some of the biggest challeng...
September 6, 2016
BANT Leads Don’t Grow on F***ing Trees
See that? That’s a picture of a BANT lead tree. Yes, there is a unicorn sleeping under the tree. That’s because BANT lead trees only grow in the same fictional world where...
July 29, 2016
Troubleshooting a CRM Investment That Didn’t Pay Off
If CRM solutions are supposed to provide such an exponential return on investment, why do so many CRM projects fail to meet expectations? In my experience working with Sales...
July 27, 2016
Sales Dashboard Examples from 4 Top Platforms
If you’re looking for a sales dashboard, you’re looking for answers — trying to develop a better understanding of how your sales processes and people function, and...
July 8, 2016
8 Podcasts for Salespeople and Sales-Minded People
The sales profession is undergoing radical change; consumers are savvier than ever before, have access to more and better information, and are far less trusting. Some have...
May 23, 2016
The Three Stages of Sales and Marketing Alignment
Have you ever been in a situation where you thought you asked for one thing, but you got something completely different? These “lost in translation” moments occur...
May 20, 2016
How Sales Enablement Enhances the Customer Journey
The rise of the Internet has transformed the B2B marketplace: modern customers are more informed, more proactive, and more socially-engaged than ever. Much of the information...
May 3, 2016
How Gamification Can Improve Sales Efficiency
This article is a guest contribution from Shawn Goldsmith, founder of Markarie, a sales and marketing consulting firm that specializes in demand generation, lead generation,...
April 8, 2016
How Modern Technology is Bridging the Sales/Marketing Gap
Megan Tonzi is the director of marketing at QuotaFactory. She is responsible for creating valuable content for sales and marketing professionals, overseeing the Sales Wars...
February 18, 2016
Infographic: How B2B Buying Groups Make Decisions
Traditional lead generation has always focused on the capture and nurture of individual leads. Many companies, with the right technology and resources, have honed this method...
February 17, 2016
Data Scrubbing + Lead Qualification = New Sales Opportunities
Though it’s trite to say so, data really is the fuel for B2B sales and marketing. Whether it’s stored in your CRM, your marketing automation platform, or an enormous...