October 18, 2017
Infographic: The History of Gamification
When you hear the term gamification today, you probably think of software, elearning, and digital sales. And while gamification is certainly playing a starring role in today's...
When you hear the term gamification today, you probably think of software, elearning, and digital sales. And while gamification is certainly playing a starring role in today's...
There's no denying the power of eLearning this year. Companies are investing more in learning management systems and educational tools (77 percent of U.S. companies provide...
The logic behind the sales contest is long overdue for an overhaul. The same could be said of the stereotype of the sales professional. Contests have long been a go-to tact...
This article is a guest contribution from Shawn Goldsmith, founder of Markarie, a sales and marketing consulting firm that specializes in demand generation, lead generation,...
Buyers use reviews to get an unbiased picture of how a product will perform based on previous user experiences. In some ways, this is a universal truth, but it has slightly...
Gamification has been called many things: dead, manipulative, bunk, a miracle. As with any new technology, it definitely has its critics. We recently cleared up some common...
To hear some pundits tell it, the sky is falling for the gamification industry. Gartner has reported market penetration of only 5 to 10 percent. Gamification has entered the...
Gamification has been gaining awareness over the past few years, particularly in the business world. However, when you hear the term gamification, it could stand for a variety...
As employee engagement dips to all-time lows, companies are turning to new methods of motivating and inspiring the workforce. Employee engagement experts from various...
It seems every week new stories about innovative uses of gamification make the rounds of digital media. Gyms and fitness organizations gamify their exercise programs. Retail ...
Maybe you've heard the news about gamification — how it's spreading like wildfire among thought leaders and developers, how it turns the mundane into the engaging, or how it...
This is a guest contribution from Cassandra Jowett, the Content Marketing Manager at Influitive, an advocate marketing platform. You can visit our gamification product listin...
Contests are a staple tool for motivating people, from encouraging consumers to buy a product or providing incentive for employees to increase their performance. In the latter...
Sales contests are a fundamental tool for managers who want to increase productivity, and may be one of the most common applications of gamification. Unfortunately, these...
It’s Marketing 101: maintaining existing customers costs less than gaining new customers. Five to 10 times less by some estimates. And keeping your existing customers pays...