September 4, 2015
Why a Lead Generation Specialist Could Help
If you’re a B2B marketer, it’s almost guaranteed you talk about leads every day of the week. Why do B2B marketers publish content that aspires to journalistic standards...
If you’re a B2B marketer, it’s almost guaranteed you talk about leads every day of the week. Why do B2B marketers publish content that aspires to journalistic standards...
Earlier this year, SiriusDecisions released a study revealing a staggering 92 percent of marketers believe account-based marketing is essential for business-to-business...
In the Mad Men episode "The Monolith," SC&P (or whatever the agency is called at that point in time) buys a massive computer and bulldozes the creative lounge to make...
The lead-to-close process is long, slow, and complicated — especially in B2B sales. Forty-three percent of B2B marketers said their sales cycles have slowed over the past...
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” ...
This is a guest post from FreshMail's Joanna Wojcik. As Content Manager at FreshMail, Joanna is responsible for creating valuable material and building relationships with...
If you run a B2B company, you may feel like you’re constantly trying to get more leads. Don’t worry; you’re not alone. According to a recent Placester study, 78 percent...
Some businesses still don’t know what they are, yet people have already pronounced the MQL dead. This couldn’t be further from the truth. Marketing qualified leads a...
How do you create customers from casual passersby? This single question has been and likely always will be the greatest challenge for business-to-business marketers and sales...
Lead nurturing is one of the most lucrative marketing practices. If you’ve done any research on it, you’ve seen the widely-quoted Forrester stat: companies with strong...
The demand for marketing automation software is on the rise. According to Technavio analysts, the global marketing automation software market is expected to grow at a compound...
https://youtu.be/SMqAHxDFyOI Marketo provides one of the most advanced marketing automation (MA) solutions money can buy. And with over 3,000 customers in 36 countries and ...
It’s been said so often it’s nearly a truism: customers don’t choose companies based on product or service benefits alone; they choose them based on experiences....
Despite the meteoric increase in content covering marketing automation, too many marketers still draw a blank when asked to imagine the possibilities automation holds for both...
Email campaigns are one of the most important pillars of a solid marketing automation strategy. According to a recent study by Adestra, email marketing can account for as...