April 22, 2021
Hubspot vs Marketo: 2022 Comparison
This post has been updated for 2021 Despite their relative ubiquity these days, marketing automation tools are a recent software phenomenon that weren’t terribly popular ...
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April 20, 2021
Career Advice for Young Professionals
For many people, a successful career doesn’t always lead to career happiness. There are a number of explanations for this disconnect, including ultra-driven and ambitious...
April 16, 2021
What Is White Label Software?
This post has been updated for 2021. White label refers to goods or services that are produced by one company, then purchased by another company to rebrand and sell as thei...
April 15, 2021
How to Plan and Execute Your First B2B Display Advertising Campaign
Demand generation receives a lot of attention in B2B because online marketing makes it much easier to execute on lead gen campaigns than it was in the pre-Internet world....
April 13, 2021
Cutting Through the Noise in B2B Marketing
On this episode of B2B Nation, we talk to Tracey Fudge, founder of The Thrive Agency, about the level of noise in B2B marketing and whether all of the information being...
April 11, 2021
4 Real-World Examples That Explain Intrinsic Motivation
If you're studying gamification, you won't have to dig very deep to come across references to intrinsic motivation and all its glorious power. Intrinsic motivation — which ...
April 8, 2021
How to Market to Financial Services Prospects
Like many industries, the financial service sector needed to pump the brakes on spending in 2020 as the world dealt with the pandemic. That’s not to say the industry sat on...
April 6, 2021
How to Do Product Positioning in Marketing
In this episode of B2B Nation, we talk to April Dunford, a product positioning expert and author of the book Obviously Awesome. April shares with us the story of finding her...
April 1, 2021
Marketing Qualified Leads vs Sales Qualified Leads
Ever feel like you’re not generating enough leads? You’re cranking out content, testing landing pages, and tweeting up a storm. But you just can’t fill your sales ...
March 23, 2021
How to Improve the B2B and B2C Journey in a Digital World
In this episode of B2B Nation we talk with Ajit Sivadasan, who leads online sales for Lenovo across B2B and B2C in 35 countries. Ajit’s role allows him to bring a unique...
March 23, 2021
Sendible vs Hootsuite: 2022 Review
This post has been updated for 2021. Social media marketing isn’t just a task to be delegated to the marketing intern; it’s an integral part of the customer experience. ...
March 16, 2021
Ways to Deal with Burnout in Marketing
Dealing with burnout is becoming an increasingly popular topic one year into the global pandemic. More than half of marketers say they felt the effects of burnout in the past...
March 12, 2021
Marketing to Healthcare Prospects: Show Your Empathy and Your ROI
Think back to 2019: cost pressures, a hefty regulatory burden, technology disruption from tools like artificial intelligence and cloud computing, and a search for innovative...
March 9, 2021
Sales Enablement Strategies for 2021
In this episode of B2B Nation, we talk to Georgia Watson, an award-winning sales enablement expert from IBM, and Aimee Dunn, who handles the sales enablement function here at...
February 26, 2021
How to Use Your Content Marketing for Situational Selling
Depending on the research you read and the type of B2B product or service being considered, somewhere between 65% and 85% of the B2B buying process takes place before the...