January 15, 2016
How to Use Your CRM Software to Nurture Leads
This is a guest post from Kelsey Rosauer, the Marketing Brand Specialist for AgencyBloc, an agency management system designed specifically for life and health insurance...
Posts Tagged:
CRM
December 22, 2015
How Personalizing Marketing Campaigns Really Works
"The future is already here. It's just not evenly distributed yet." ...
November 6, 2015
Is Pardot’s Pricing Justified by the Power of Its Features?
For marketers, few topics are as popular as marketing automation. Though the technology initially emerged in the first decade of the 2000s, it wasn't until the past few years...
October 30, 2015
How Data Enrichment Jump-Starts B2B Sales
With each passing quarter, the percentage of B2B marketers who prioritize database maintenance and refinement grows. ...
September 22, 2015
SugarCRM vs. Salesforce: CRM for Sales, Marketing, and Service
You want what's best for your business, and shopping for a CRM is no exception. But in a software industry worth $80 billion dollars, saturated with hundreds of competing...
April 27, 2015
The Advantage of Integrated CRM and Marketing Automation
This is a guest contribution from Jessica Lunk. Jessica is a digital marketer at Hatchbuck, an all-in-one sales and marketing platform for small business owners. _____ Ready...
April 7, 2015
4 Indicators That You Need a CRM
The tipping point of business growth is almost always marked by a barrage of new questions: Which projects should you take on? How do you capitalize on relationships with...
February 19, 2015
Should You Build Your Own CRM?
This is a guest contribution from John Cheney, CEO of Workbooks CRM Online Ltd. Workbooks delivers out-of-the-box CRM and business applications to mid-market companies....
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February 6, 2015
Salesforce Sales Cloud: Looking Under the Hood
Salesforce Sales Cloud could be viewed as the Cadillac of customer relationship management (CRM) software. Last year, the company took in over $3.6 billion in subscription and...
January 13, 2015
CRM and Project Management: 5 Integrated Solutions
For service providers and project-focused companies, it can be difficult to track the client lifecycle in a comprehensive way. Keeping clients up to date on their projects and...
December 18, 2014
What Is Lead Management and Why Does It Matter?
Wouldn't it be nice if every person you talked to was an ideal candidate for your product or service? Imagine a world where interested consumers came to you - and you knew...
December 17, 2014
Software Excellence Awards: Small Business CRM
We like to recognize excellence when we see it. We also like to help business make informed software decisions. In our first installment of the TechnologyAdvice Software Exce...
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December 1, 2014
[Whiteboard] Social CRM: What It Is and Why Your Business Needs It
Paul Greenberg, the leading expert on customer relationship management (CRM), refers to social CRM as “a company’s response to the customer’s control of the conversation...
November 25, 2014
4 Solutions with the Smartest CRM Analytics
Like Hansel and Gretel dropping breadcrumbs in the forest, consumers generate pieces of data with every digital action they take. An estimate from IBM suggests that consumers...
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November 21, 2014
How to Negotiate a CRM Contract
For customer-centric organizations, customer relationship management (CRM) software is a high-stakes investment. They rely on their CRM to store and analyze data and to make...