June 23, 2021

ZipRecruiter vs Indeed: 2022 Comparison

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Tags: HR

Job boards used to be just that — physical boards where employers posted ads for job openings. We host modern job boards on the internet where they enjoy wider reach, but that doesn’t mean they come without their own set of problems. ZipRecruiter vs. Indeed is a great example of the different kinds of job posting websites out there, so it’s a good idea to compare the two.

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Table of contents

  1. Top HR software for recruiting
  2. Comparison table of ZipRecruiter vs. Indeed
  3. What is ZipRecruiter
  4. What is Indeed
  5. Core features
  6. Pricing
  7. Finding the right ATS for your organization

Top HR software for recruiting

No matter which job search site you use, recruiting is difficult. However, the right software can make it a lot easier. Check out this list of the top HR software for recruiting.

Comparison table of ZipRecruiter vs. Indeed

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Official logo for ZipRecruiter. Official logo for Indeed.
ZipRecruiter Indeed
TechnologyAdvice rating 4/5 4.5/5
Works best for Any Sized Business Any Sized Business
Applicant Tracking Features
Job board posting Yes No
Mobile-friendly Yes Yes
Screening questions Yes Yes
Skills testing No Yes
Job alerts Yes Yes
Free job posting No Yes
Sponsored posts No Yes
Branded company page No Yes
Resume sorting Yes Yes
Messaging No Yes
Interview scheduling No Yes
ATS integration Yes Yes
Careers page No No

User reviews

ZipRecruiter earned an average user review of 4.2/5 across several different review sites. Customers loved how easy it was to set up and get their listings deployed, the AI matching of talent to job postings, and the responsive nature of customer support. The main complaints concerned the price structure and that the initial screening of applicants wasn’t thorough enough.

Indeed’s average aggregated user review was approximately 4.0/5. Many users liked that the platform was easy to use, they could post jobs without incurring a cost, and that it integrates with their applicant tracking system (ATS). Some customers felt that the job sponsoring platform was confusing and the candidates are quite as precise matches as other job sites offer.

What is ZipRecruiter?

ZipRecruiter job search site employer dashboard.

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The internet is home to hundreds of job boards, so posting your job opening to all of them can seem damn-near impossible. This is where ZipRecruiter comes in.

While ZipRecruiter is a job search site, it goes beyond being a place for employers to only post openings. When you post a new job opening on ZipRecruiter, the site syndicates your post across other job board websites. This means many more people see your position, improving your odds of finding the right candidate.

Unlike other top job boards, ZipRecruiter isn’t free, but the company does offer free trials so you can dip your toes in first. Once you post an open position, candidates can apply through ZipRecruiter where you can then review their resumes and profile information through an employer portal.

What is Indeed?

Indeed job board site employer dashboard.

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At first glance, Indeed is just another job board site. But don’t be fooled — Indeed offers powerful features to help you find the right person for the job, making it a sort of job-board/ATS hybrid.

Just like other job search sites, Indeed lets you post job openings for free, but Indeed also lets you promote openings to help you stand out. Additionally, Indeed offers an AI-powered recruitment platform for tech jobs, traditional recruitment services, skills assessment tests for applicants, and an interview scheduling tool.

Pricing for Indeed depends on the services you want to use, but the majority of employers will post jobs for free and occasionally pay to promote posts as targeted ads.

Core features

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Comparing ZipRecruiter vs. Indeed isn’t as simple as looking at how they stack up on the same features. Both solutions offer two of the same core features, but beyond that, they start to look quite different. The next two sections outline how ZipRecruiter and Indeed handle posting jobs and sourcing candidates differently.

Posting jobs

Employers post job openings on ZipRecruiter by filling in slots. Slots are the number of job postings you’re allowed to have running at one time. The number of slots you get depends on your plan, but any job opening you post is distributed to over 100 job boards around the internet. Slots are reusable, so once you’ve filled a position, you can swap out that job posting with a new one.

Indeed works more like a traditional job board site when it comes to posting jobs. Employers can make an account and start posting job openings for free with the option to promote posts as targeted ads. Beyond posting jobs, Indeed also lets employers create a presence with Company Pages, which lets you add a description of your company, your logo, photos, and more. Applicants and employees can also visit your page to leave reviews of your company.

Sourcing candidates

ZipRecruiter only lets you post so many job openings at a time, but it places no limits on the number of applications you can receive. Use the Candidate Dashboard to review resumes, applications, and answers to any pre-screening questions you may have required. ZipRecruiter helps applicants find your openings by alerting job seekers with relevant skills from any of the job boards where ZipRecruiter shares your post.

If you’ve used an applicant tracking system before, Indeed may feel more familiar. When a candidate applies, you can review their resume, application, assessment test results, and cover letter before scheduling an interview, all without leaving Indeed.

At the time of publication, Indeed does not syndicate job postings across other job boards, and job openings posted to Indeed do not appear in search results for the Google Jobs in-browser app. That being said, Indeed is one of the most popular job board sites on the web, so job openings posted there typically rank high in Google search results.

Also read: 6 Ways You May Be Driving Candidates Away Before They Even Apply

Screening questions

Ziprecruiter offers employers the ability to add pre-written and custom screening questions to their job listings. There’s even the option to add “deal-breaker” questions, which automatically hide applicants that don’t answer the questions correctly or satisfactorily. Employers can still view these applications in the “hidden” section of their profile if they want.

Indeed provides a selection of screening questions for employers to choose from and allows them to add up to one custom question. Employers can mark each question as preferred or required, and candidates who do not meet the required criteria will be screened out immediately unless they select the option that Indeed should notify them about all applicants.


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ZipRecruiter and Indeed handle pricing very differently. ZipRecruiter effectively operates as a software as a service (SaaS) company, offering access to its software in three different tiers. Pricing information is not shared publicly, but ZipRecruiter does offer free trials for each of its tiers.

Indeed’s pricing model works a little bit more like a social media website. It’s free to create an account and start posting, but if you want a significant number of people to actually see your posts, you’ll probably need to promote them as targeted ads. Additional services from Indeed such as Indeed Hire and Seen by Indeed come at an additional price. You’ll need to contact Indeed for a custom Indeed Hire quote, but Seen by Indeed is available in three different tiers.

If you’re more of a visual learner, here’s a video comparing ZipRecruiter and Indeed.

Finding the right ATS for your organization

Finding the best job boards can be just as tricky as finding the best candidates. Ziprecruiter and Indeed are both great options, but one may be better suited for your company than the other. Take advantage of free trials and test out both to see which one works best for your business.

Spend your time trying to find the right candidates for your company, not on trying to find the right software for your recruiting. We know applicant tracking software, and we’d love to help match you with a winning solution. Use our Product Selection Tool to request your free, no-hassle shortlist of the best ATS software for your needs. Getting started is easy and takes less than five minutes.

Read next: 8 Best Job Listing Sites for Employers