March 27, 2020
Understanding Personalized B2B Marketing
This post has been updated for 2020. Personalization has long been a mainstay of B2C marketing, used by leading brands such as Amazon, Netflix, and Spotify to increase reve...
Aleks Peterson
Aleks Peterson is a contributor to the TechnologyAdvice blog.
Articles by Aleks
March 16, 2020
Webex vs GoToMeeting: Video Conferencing Comparison
This post has been updated for 2020. ...
February 20, 2020
7 of the Best Payroll Management Tools for Your Business
This post has been updated for 2020. Payroll management isn’t sexy, but it’s part of running a business. You have to pay your employees — accurately and on time. Than...
August 15, 2019
Salesforce Alternatives: Top 5 CRMs
This post has been updated with current software screenshots and information for 2019. _____ It's nearly undeniable that Salesforce is the industry leader in customer relati...
July 29, 2019
Tableau vs. Spotfire: Business Intelligence for the Non-IT Guru
This post has been updated to include the latest plans and connections. Businesses in every industry are under increasing pressure to mine their data — to spot trends, pa...
May 6, 2019
A (Short) Guide to B2B Content Syndication
In response to cries across the market that longer blog content gets more organic attention, 74 percent of the most successful B2B content marketers have increased their use...
April 26, 2019
Defining Qualified Leads: What Marketing and Sales Need to Agree On
In the old days, a “lead” meant you’d caught wind of a good business opportunity — someone who had money to spend and was looking for a product like yours. A lea...
January 26, 2019
6 Customizable Software Tools for Agile Project Management
Project management software is a necessity for organizations of all sizes. Widespread adoption across businesses in every industry is driving user demand for new features and...
September 10, 2018
7 Hubspot Alternatives for Inbound Marketing Automation
The marketing software company HubSpot has risen to veritable kingship in just over 10 years of existence. Beyond making good marketing software, many consider the company a...
August 15, 2018
The Best Field Service Software for Quickbooks
Updated for 2018 with new products Billing and invoicing is an integral part of most field service interactions. It gives agents and technicians the ability to quote pricing ...
July 13, 2018
JIRA Alternatives for Your Dev Team
This article has been updated for 2020. Founded in 2002, Atlassian has quickly grown to be one of the most popular project management software vendors on the market. They c...
June 7, 2018
9 Asana Alternatives for Tracking Team Projects
Updated for 2018 with new products Asana is a household name in project management. It’s also a yoga term that describes the place and the posture of the yogi or yogini. ...
May 3, 2017
How APIs are Changing Technology Governance Models
Does the term “governance” make you cringe? Governance often brings to mind process gates, bureaucracy, and glacial progress. This is an unfortunate side effect of...
April 25, 2017
The 2017 State of Employee Satisfaction and Loyalty
Every year, it seems, the Gallup polls and business monthlies and human resource blogs sign a secret compact to lament the state of employee affairs. In a way, this becomes a...
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March 30, 2017
Demand Gen Corner Ch. 2: Account-Based Marketing
The B2B world has been talking about account-based marketing (ABM) for a while now, and many of the industry’s more forward-thinking companies are already on board. ...