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Badger Maps

Automatic territory management software for field sales reps
our rating 4.5 out of 5 Stars

Badger MapsProduct Overview

  1. About Badger Maps
  2. Pros of Badger Maps
  3. Cons of Badger Maps
  4. Breakdown of core features

Badger Maps product overview

Badger Maps is a territory management software for outside salespeople that optimizes routes to support field sales.  The software also functions as a route planning, scheduling, lead generation, and customer management (CRM) app.

Using advanced GIS technology, Badger empowers companies to map sales territories so salespeople and suppliers can get to their customers and leads more quickly and efficiently. It allows sales teams to close more deals in less time.

Badger Maps enables sales reps to minimize busy work throughout the sales process. It provides automatic territory management for field sales reps by helping them take action on their customer data on a map to focus on the best opportunities. Badger also organizes the map data so reps can see customers’ locations. Sales teams can create, schedule, and adjust routes, and Badger Maps automatically optimizes them.

Pros of Badger Maps

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  • The map-based visualization feature of Badger Maps simplifies uncovering unutilized leads and undersold accounts.
  • With this software, managers can gain insights into rep activities and field performance and make necessary adjustments to improve sales.

Cons of Badger Maps

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  • Some users commented that the software has a steep learning curve.

Breakdown of core features

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Badger Maps lets field sales reps see their follow-ups on a map. Salespeople can follow up with customers at the right time and stay on top of their sales pipeline. Users can also check in, take notes, and set their next follow-up date with this feature.

Mapping and routing

The software allows businesses to mobilize their CRM. Sales teams can schedule meetings and get the best routes on the go. In addition, Badger Maps facilitates the automatic updating of customer information from the field and the visualization of CRM data on an interactive map. Users can filter customers by top opportunities and get the shortest routes.


Managers receive detailed, custom check-in Badger Maps reports for the entire team and get deep and actionable insights.


Badger Maps enables managers to create custom check-ins and add photos to gather accurate data from field reps. Users can generate manual reports or set the system to send weekly reports automatically. Moreover, this Check-in feature lets users check-in with customers while in the field and add any notes about the appointments.

Alternatives to Badger Maps CRM

Learn more about other CRM software by exploring the following products, or review specific types of CRM software including real estate CRM software, CRM software for small businesses, financial services CRM software, and social CRM software.

1 MS Dynamics

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Microsoft Dynamics CRM's automated features and AI help sales teams better understand their customers, know the best time to send an email, and monitor social channels better than ever before. MS Dynamics also includes a direct connection to the business social platform LinkedIn. Their core CRM package—Dynamics 365 Sales—is focused on sales force automation and helping teams find and close opportunities, and comes as a single tool or can be bundled with other business operations tools.

Learn more about MS Dynamics

2 Hubspot

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HubSpot CRM is everything users need to organize, manage, track contacts, and build better relationships with customers. Eliminate spreadsheets, manage pipeline, get better customer insights, and speed up sales. The CRM will also let your entire company operate off of one source of truth about the contacts in your database instead of sharing spreadsheets or finding emails. Every interaction is stored in a timeline, including notes about the contact and the content they’ve consumed.

Learn more about Hubspot

3 Nimble

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Nimble combines the strength of a traditional CRM with contact management, social media, sales intelligence, and marketing automation to deliver relationship insights to help professionals build better work relationships in a multi-channel world. The software integrates productivity apps to gather user contacts, communications, calendar, and collaborations in one platform and draws data from popular social media channels including Facebook, LinkedIn, and Twitter.

Learn more about Nimble

(Last updated on 03/04/2022 by Liz Laurente-Ticong)

Quick Facts

  • Industry Specialties
    All Industries
  • Pricing
  • Works Best For
    Any Sized Businesses





  • Contact Management
  • Content Delivery
  • Content Management
  • Route Optimization
  • Driver Management
  • Goal Management
  • Lead Management
  • Meeting Management
  • Performance Management
  • Territory Management
  • Training Management


  • Salesforce
  • Microsoft Dynamics
  • ACT
  • SAP
  • Sage
  • Oracle
  • NetSuite
  • SugarCRM
  • Zoho
  • Base CRM

Pricing Model

  • Business
  • Enterprise


  • English